RESEARCH
DESIGN
COMPUTING
EDUCATION
the power of previews
It can be difficult to know how best to represent your product or service to customers when you don’t know what they are looking for. How do you tailor your listing in a way that targets your customers needs and expectations? How can the listing tool itself help you create more effective listings?
There had been a long history of Expedias’ partners asking for ways to get a fuller picture of what their property listing looks like from a travelers point of view using a preview feature. My goal was to identify where this need was coming from and determine strategies around how Expedia can use it as a tool to bridge the gap between their partners and the travelers interested in their properties. Throughout my design process, I gradually distilled user needs and identified design recommendations through iterative exploration.