RESEARCH
DESIGN
COMPUTING
EDUCATION
building an understanding of the user needs
To get a clear idea of the existing problem space and better understand partner’s experience with setting up and maintaining listings, I started by engaging in some cross-team collaboration and secondary research. Through this, I was able to chip away at the two big questions driving the exploration.
why do partners want previews?
I set up virtual chats with UX Researchers from across the company to gather existing internal research documentation that touched on previews, reviews, or the Expedia listing experience. In one study in particular, all 7 of the users interviewed wanted to see a listing preview.
what needs aren’t being met by not having previews?
I performed a competitive analysis and feature decomposition, breaking down the makeup of other preview and review implementations across other onboarding user flows. The goal here was to identify how the design of previews changed depending on evolving user needs.